After almost five years, Friday, October 30, 2015 was my last day at Infusionsoft. It has been an honor to be part of several exciting phases of growth at Infusionsoft and to accomplish world-changing contribution with so many passionate and talented people. I’ve been...
After 20 years working on the inside of fast-growing software companies, I have been a full-time marketing strategy consultant for the last two years. I worked with some incredible software companies whose killer young CEOs are successfully creating new markets and...
Even though I am 46 years old and live 1500 miles away from my Dad, not a week goes by when I don’t hear his voice in my head telling one of his many stories about business, marketing or management. We still talk weekly, but I am most often reminded of these stories...
Remember the old days when marketing resulted in printed material you could touch and feel? Just 10 years ago, the majority of marketing artifacts included printed brochures, product packaging, magazine advertisements and direct mail letters. Stuff you could hold in...
Imagine a world where people don’t listen to what your business says about your new product: they only listen to what other people say. A world where there are hundreds (or thousands) of choices for almost every product. Where every buyer has free and instant access...