After 20 years working on the inside of fast-growing software companies, I have been a full-time marketing strategy consultant for the last two years. I worked with some incredible software companies whose killer young CEOs are successfully creating new markets and building scalable growth machines. It has been great fun and very rewarding.
And now…after four months of consulting with Phoenix-based Infusionsoft, I have decided to join the company as Chief Marketing Officer.
That’s a big step for me, and it’s news to my friends and former clients, so allow me to introduce Infusionsoft and explain why I’m hanging up my consulting spurs and getting back into the game with Infusionsoft.
What is Infusionsoft?
Infusionsoft is the leading marketing automation software for small businesses that are growing fast using automated and personalized lead nurture marketing.
The web-based software combines everything small businesses need — CRM, email marketing and ecommerce (online shopping cart) and automated follow-up marketing — into one efficient system that convert leads to grow sales. The fastest growing businesses in the new economy are mastering Internet marketing with automated and personalized marketing that is the strength of Infusionsoft.
Based in Gilbert, Arizona, Infusionsoft has 6000 customers, 140 passionate employees, venture funding, and a quality board that includes marketing luminary Geoffrey Moore. Co-founders Clate Mask and Scott Martineau are successful entrepreneurs (and NY Times best-selling authors) who led the creation of the Infusionsoft product in 2003 – the first marketing automation software.
Growing Up
Infusionsoft has experienced some big successes — and some challenging growing pains — in the last few years. They are learning fast and major changes are underway. The product, brand, website, services and partner programs are all in the process of growing up. Infusionsoft products and marketing will drastically improve in the next 6-12 months.
Yes, there’s a lot to be done. And I believe there is a big, big opportunity too.
I have a little history with contact management and CRM, and small business marketing is my passion, so this is a natural fit for me. No, it’s not a replay of ACT! or SalesLogix – it’s a different product for a different time and a different customer. The old product and marketing tactics just don’t apply the same way, and that’s an exciting challenge for me.
So here we go – another wild ride to change the world and build a big brand!