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How to Hire the Right Marketing Leader for Your Startup

How to Hire the Right Marketing Leader for Your Startup

Every week, a CEO or business owner asks me if I know any great marketing leaders who could join their company to help them grow faster. I know a lot of great marketers, but my response to them is always the same: “It depends. What kind of marketing leader are you...
The Myth of “Chinese Math” is Fatal for Entrepreneurs

The Myth of “Chinese Math” is Fatal for Entrepreneurs

Have you heard of “Chinese math?” It goes like this: “If we sell to 1% of all people in China, we’ll have 10 million customers.” In most startup pitch decks, it’s “If we sell just 1% of this big market, we’ll have a...
My 3 Favorite New Productivity Hacks

My 3 Favorite New Productivity Hacks

As an independent advisor and consultant to CEOs of growing companies, my days are very different from the software executive game I played for over 25 years. In addition to client meetings, advisory calls and running my business, I’m working on a book, blogging...