The 7 Marketing Strategy Questions for Entrepreneurs

The 7 Marketing Strategy Questions for Entrepreneurs

David Hewlett, co-founder of Hewlett-Packard, used to say this: “Marketing is too important to leave to the marketing department.” He knew the strategic questions that drive great marketing execution are the same questions at the core your business...
10 Surprising Facts About the Software Industry in Arizona

10 Surprising Facts About the Software Industry in Arizona

I published Gregslist of Arizona Software Companies on this website one month ago, in August 2016. What started as my personal Evernote list of local software companies grew into a thriving web page to find cool Arizona tech companies and connect with them. The...
How to Hire the Right Marketing Leader for Your Startup

How to Hire the Right Marketing Leader for Your Startup

Every week, a CEO or business owner asks me if I know any great marketing leaders who could join their company to help them grow faster. I know a lot of great marketers, but my response to them is always the same: “It depends. What kind of marketing leader are you...