The political process is a marketing game. The marketing game is about getting enough people to take action to support your goals. The marketing game is not about being right, having a better product or better facts. These can surely help, but that’s not the...
When I help CEOs with their growth challenges, I first list of all the problems they face. Then I divide these issues into two buckets – tactical and strategic. Tactical issues exist when execution isn’t happening and you can figure out something fast to make it...
There are 5 zones of software companies in Phoenix Almost all of the 500+ software companies in the Phoenix area are in just a few zones. They aren’t all within walking distance in each zone, but they are within a few square miles, just a short drive away....
David Hewlett, co-founder of Hewlett-Packard, used to say this: “Marketing is too important to leave to the marketing department.” He knew the strategic questions that drive great marketing execution are the same questions at the core your business...
I published Gregslist of Arizona Software Companies on this website one month ago, in August 2016. What started as my personal Evernote list of local software companies grew into a thriving web page to find cool Arizona tech companies and connect with them. The...
