by Greg | Nov 18, 2016
The political process is a marketing game. The marketing game is about getting enough people to take action to support your goals. The marketing game is not about being right, having a better product or better facts. These can surely help, but that’s not the...
by Greg | Nov 4, 2016
When I help CEOs with their growth challenges, I first list of all the problems they face. Then I divide these issues into two buckets – tactical and strategic. Tactical issues exist when execution isn’t happening and you can figure out something fast to make it...
by Greg | Oct 21, 2016
There are 5 zones of software companies in Phoenix Almost all of the 500+ software companies in the Phoenix area are in just a few zones. They aren’t all within walking distance in each zone, but they are within a few square miles, just a short drive away....
by Greg | Oct 8, 2016
David Hewlett, co-founder of Hewlett-Packard, used to say this: “Marketing is too important to leave to the marketing department.” He knew the strategic questions that drive great marketing execution are the same questions at the core your business...
by Greg | Sep 16, 2016
I published Gregslist of Arizona Software Companies on this website one month ago, in August 2016. What started as my personal Evernote list of local software companies grew into a thriving web page to find cool Arizona tech companies and connect with them. The...
