The marketing communications challenge is getting harder, not easier. Why? Because there are more communications channels than ever. Each channel you use requires time, effort and some expense. And it’s not easy to be proficient with so many communications tools and...
Many entrepreneurs and CEOs ask me if they should create a formal Board of Advisors so they can get advice from experienced leaders or well-known figures in their industries. The most common reason to create a formal advisory board is to allow you to promote the...
It used to take considerable expense to create a high-quality company Website, even for small businesses. I just finished a project that confirms that popular and inexpensive Website creation tools are taking much of the development cost and complexity out of building...
One of the hardest things for entrepreneurs to tackle is the definition of their core business “positioning.” Positioning is known by many names – your focus, your marketing strategy, your elevator pitch, your business description. This description...
