If you’re a marketing professional or technology entrepreneur in Phoenix, you should check out some of the popular organizations and events for marketers in town. Each group has a different focus, but they all can help you find useful new techniques, learn from...
You’ve been working hard to build your new product or launch your service. You’re excited because your first potential customers are still interested in buying from you, despite several delays. Now it’s time to start chasing more customers by growing...
Think about it: Who is your customer? What does this customer value? These are two of Peter Drucker’s “Five Most Important Questions” for your organization. I often find myself returning to Drucker’s questions in strategic discussions about a business or...
Successful startup entrepreneurs almost always have impressive skills in two areas: product creation and sales. They find problems in the marketplace and create products or services that satisfy those needs with teams that can deliver the solution with meager...
It wasn’t on the 10:00 TV news, but the most important news last week came from India, where national elections resulted in a strong win for the Congress Party and the prime minister-elect Manmohan Singh. Over 417 million people voted during the six week...
Outliers is the latest book from best-selling author Malcolm Gladwell. He also wrote The Tipping Point, one of my favorite marketing books. Gladwell is an astute social researcher and a master storyteller. His other books and his columns in The New Yorker magazine are...
