There are 5 zones of software companies in Phoenix Almost all of the 500+ software companies in the Phoenix area are in just a few zones. They aren’t all within walking distance in each zone, but they are within a few square miles, just a short drive away....
David Hewlett, co-founder of Hewlett-Packard, used to say this: “Marketing is too important to leave to the marketing department.” He knew the strategic questions that drive great marketing execution are the same questions at the core your business...
I published Gregslist of Arizona Software Companies on this website one month ago, in August 2016. What started as my personal Evernote list of local software companies grew into a thriving web page to find cool Arizona tech companies and connect with them. The...
Every week, a CEO or business owner asks me if I know any great marketing leaders who could join their company to help them grow faster. I know a lot of great marketers, but my response to them is always the same: “It depends. What kind of marketing leader are you...
Your startup has built a software product that has “cool features” that actually work. That’s a big milestone for every startup. The thing actually works! Your customers talk about your product’s features by name and they give you feedback on...
Have you heard of “Chinese math?” It goes like this: “If we sell to 1% of all people in China, we’ll have 10 million customers.” In most startup pitch decks, it’s “If we sell just 1% of this big market, we’ll have a...
