Recent Posts
The Two Most Important Questions
Think about it: Who is your customer? What does this customer value? These are two of Peter Drucker’s “Five Most Important Questions” for your organization. I often find myself returning to Drucker’s… Read More
The Marketing Trap
Successful startup entrepreneurs almost always have impressive skills in two areas: product creation and sales. They find problems in the marketplace and create products or services that satisfy those needs with teams… Read More
Outliers by Malcolm Gladwell – Book Summary
Outliers is the latest book from best-selling author Malcolm Gladwell. He also wrote The Tipping Point, one of my favorite marketing books. Gladwell is an astute social researcher and a master storyteller…. Read More
Working with Informal Advisors and Mentors
Many entrepreneurs and CEOs ask me if they should create a formal Board of Advisors so they can get advice from experienced leaders or well-known figures in their industries. The most common… Read More
Simplify the Message
One of the hardest things for entrepreneurs to tackle is the definition of their core business “positioning.” Positioning is known by many names – your focus, your marketing strategy, your elevator pitch,… Read More
