Do you know what visitors are doing on your website each week? Where did these visitors come from? Which pages did they think were most important? Which search terms brought them to you? Using Google Analytics, the popular and free website traffic analysis tool, you...
Where do CEOs of small service companies struggle most when trying to create a “scalable” service business that can grow to be a large company? They underestimate the amount of refinement and development of their service offerings, marketing execution,...
If you’re a marketing professional or technology entrepreneur in Phoenix, you should check out some of the popular organizations and events for marketers in town. Each group has a different focus, but they all can help you find useful new techniques, learn from...
You’ve been working hard to build your new product or launch your service. You’re excited because your first potential customers are still interested in buying from you, despite several delays. Now it’s time to start chasing more customers by growing...
Think about it: Who is your customer? What does this customer value? These are two of Peter Drucker’s “Five Most Important Questions” for your organization. I often find myself returning to Drucker’s questions in strategic discussions about a business or...
