Successful startup entrepreneurs almost always have impressive skills in two areas: product creation and sales. They find problems in the marketplace and create products or services that satisfy those needs with teams that can deliver the solution with meager...
It wasn’t on the 10:00 TV news, but the most important news last week came from India, where national elections resulted in a strong win for the Congress Party and the prime minister-elect Manmohan Singh. Over 417 million people voted during the six week...
Outliers is the latest book from best-selling author Malcolm Gladwell. He also wrote The Tipping Point, one of my favorite marketing books. Gladwell is an astute social researcher and a master storyteller. His other books and his columns in The New Yorker magazine are...
The marketing communications challenge is getting harder, not easier. Why? Because there are more communications channels than ever. Each channel you use requires time, effort and some expense. And it’s not easy to be proficient with so many communications tools and...
Many entrepreneurs and CEOs ask me if they should create a formal Board of Advisors so they can get advice from experienced leaders or well-known figures in their industries. The most common reason to create a formal advisory board is to allow you to promote the...
