How Your Startup can be More Credible and Less Crazy-looking

Have you ever delivered a great sales pitch to an ideal buyer but they didn’t call you back? Or made a great presentation about your new business idea but the audience didn’t… Read More

Your Business Is Defined by What You Say No To

No and Still No.

Your audience doesn’t always hear you as clearly as you think they do. What your business is and why it exists may be clear in your head, but most entrepreneurs are surprised… Read More

What Your Startup Has in Common with The Bra Recyclers

Your startup has something in common with a Phoenix startup called The Bra Recyclers. How you share your credibility has a huge impact on how your story is perceived. Here’s a great example…. Read More