Recent Posts

Is Your Focus Narrow Enough?

You’ve been working hard to build your new product or launch your service. You’re excited because your first potential customers are still interested in buying from you, despite several delays. Now it’s… Read More

The Two Most Important Questions

Think about it: Who is your customer? What does this customer value? These are two of Peter Drucker’s “Five Most Important Questions” for your organization. I often find myself returning to Drucker’s… Read More

The Marketing Trap

Successful startup entrepreneurs almost always have impressive skills in two areas: product creation and sales. They find problems in the marketplace and create products or services that satisfy those needs with teams… Read More

Outliers by Malcolm Gladwell – Book Summary

Outliers is the latest book from best-selling author Malcolm Gladwell. He also wrote The Tipping Point, one of my favorite marketing books. Gladwell is an astute social researcher and a master storyteller…. Read More

Working with Informal Advisors and Mentors

Many entrepreneurs and CEOs ask me if they should create a formal Board of Advisors so they can get advice from experienced leaders or well-known figures in their industries. The most common… Read More