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The Target Market Trap

Ambitious entrepreneurs naturally aim to create large companies in large markets. They make their plans, build their newfangled products, assemble scrappy teams and then set out on their holy quests to be big winners. But most startups don’t make it very far — most...

The Basic Elements of the Angel Investor Pitch

Angel investors regularly hear pitches from local entrepreneurs who need money for their growing startups. Unfortunately, too many entrepreneurs don’t succeed in their first meeting with potential investors. How can you be more successful with your fundraising...

Modern Marketing Requires More Effort, Less Spending

Any business that is succeeding in the marketing game is relentless about executing their focused strategy. Owning a valuable position in the market is not easy. It takes focus, creativity and discipline. The discipline to communicate your focused message every day...