Angel investors regularly hear pitches from local entrepreneurs who need money for their growing startups. Unfortunately, too many entrepreneurs don’t succeed in their first meeting with potential investors.
How can you be more successful with your fundraising efforts?
Forget your fancy PowerPoint slides, dynamite demo and tremendous track record. If you can’t tell a simple and compelling story about your business, you won’t get past first base with an investor.
Surprisingly, many entrepreneurs don’t tell a story that includes the simple answers the key questions that investors need to answer first. And most startup CEOs don’t do this well — even though the basic elements of a compelling investor pitch are freely available and have been common practice for years. (Several investor pitch resources listed below.)
Every angel investor (or VC) needs to hear your answer to these basic questions to consider investing in your company. Miss one of these key elements and your story is incomplete.
6. Competitive Advantage
7. Business Model
8. Go To Market
9. Company Status
This isn’t a revolutionary approach. This is the simple form of the standard investor pitch that has been been used for years.
Is there just one way to tell the story? Of course not. Only eleven slides allowed? Every investor and every startup is different, so make the adjustments that make sense. Also, a great presentation won’t make up make up for a mediocre CEO.
Your basic startup story gets you in the game with investors. Your selling skills, your knowledge of the business and several other factors get across the finish line to raise money.
It isn’t easy, so don’t avoid the fundamentals of your startup pitch.
Popular investor pitch resources
What investor pitch resources or suggestions are most valuable to you?