Long Lines Are Great Marketing In Action

Every business wants a long line of potential buyers ready to purchase (or ready to talk to a salesperson about buying). I take note when I see a long line of eager… Read More

Sports Authority Closing All 450 Stores – 3 Lessons for Every Business

This week, Sports Authority, one of the largest “big box” sporting goods retailers in the U.S., announced they are closing all 450 stores, selling their inventory and shutting down. Dozens of other public… Read More

Startup Founders Need to Play the Category Game to Grow Big

Tech startups and innovative businesses are out to create new industries, or at least put new twists on established industries. This creates a challenge for these entrepreneurs. Most are not prepared to answer the question, “What… Read More

Your Business Is Defined by What You Say No To

No and Still No.

Your audience doesn’t always hear you as clearly as you think they do. What your business is and why it exists may be clear in your head, but most entrepreneurs are surprised… Read More