The first rule of the game
is to know what game you are playing.
“I have this problem. What is the best thing to do?” a busy entrepreneur asks me. “Well, it depends,” I tell them.
The answer depends on your situation, what you are trying to accomplish and what’s working in the world these days for your type of problem that would work for you.
The answer depends on what game you are playing right now.
The game of entrepreneurship and growing up a company is pretty much a game of learning and mastering new games – as fast as you can. Then leaving the old games behind.
The startup game. The fundraising game. The sales game. The B2B recurring revenue financial modeling game. The marketing messaging game for a big company. The book publishing game for consultant. The email marketing game for a non-profit. The 5-employee company game. The 50-person (or 500-) employee game. Your head game. (Yep, that too). Whatever.
Many of the biggest challenges come from not playing the right game:
It’s nothing personal, it’s just a different game to figure out and play. Get on with it.
It can always be figured out. (You can quote me on that, too.)
If something isn’t working, either:
Which one is it?