“I have this problem. What should we do?” a busy CEO asked me.
“Well, it depends.”
The answer depends on your situation and what you are trying to accomplish. It depends on what’s working in the world these days for this type of problem that would work for you.
The answer depends on what game you are playing right now.
The game of growing a company is a game of learning and mastering new games as fast as you can, then leaving the old games behind.
The startup game. The fundraising game. The sales game. The B2B recurring revenue financial modeling game. The marketing messaging game for a big company. The book publishing game for consultant. The email marketing game for a non-profit.
The 5-employee company game. The 50 (or 500) employee game.
Your head game. (Yep, that too). Whatever.
Many of the biggest challenges come from not playing the right game:
It’s nothing personal, it’s just a different game to figure out and play. Get on with it.
It can always be figured out.
If something isn’t working, either
Which one is it?