5 Startup Lessons Learned from Creating “Gregslist”

Six months ago I published “Gregslist” of Arizona software companies on my website, greghead.com. It started as my personal list of local software companies, built as I reached out to founders and… Read More

What Your Startup Has in Common with The Bra Recyclers

Your startup has something in common with a Phoenix startup called The Bra Recyclers. How you share your credibility has a huge impact on how your story is perceived. Here’s a great example…. Read More

The Freak Show is Never in the Main Tent

Even though I am 46 years old and live 1500 miles away from my Dad, not a week goes by when I don’t hear his voice in my head telling one of… Read More

Rule #1 – Make a Great Freaking Product

Imagine a world where people don’t listen to what your business says about your new product: they only listen to what other people say. A world where there are hundreds (or thousands)… Read More

The Basic Elements of the Angel Investor Pitch

Angel investors regularly hear pitches from local entrepreneurs who need money for their growing startups. Unfortunately, too many entrepreneurs don’t succeed in their first meeting with potential investors. How can you be… Read More

The Marketing Trap

Successful startup entrepreneurs almost always have impressive skills in two areas: product creation and sales. They find problems in the marketplace and create products or services that satisfy those needs with teams… Read More

Outliers by Malcolm Gladwell – Book Summary

Outliers is the latest book from best-selling author Malcolm Gladwell. He also wrote The Tipping Point, one of my favorite marketing books. Gladwell is an astute social researcher and a master storyteller…. Read More

Simplify the Message

One of the hardest things for entrepreneurs to tackle is the definition of their core business “positioning.” Positioning is known by many names – your focus, your marketing strategy, your elevator pitch,… Read More