How Your Startup can be More Credible and Less Crazy-looking

Have you ever delivered a great sales pitch to an ideal buyer but they didn’t call you back? Or made a great presentation about your new business idea but the audience didn’t… Read More

The 7 Marketing Strategy Questions for Entrepreneurs

David Hewlett, co-founder of Hewlett-Packard, used to say this: “Marketing is too important to leave to the marketing department.” He knew the strategic questions that drive great marketing execution are the same questions at… Read More

Mastering the Pomodoro Technique in 5 Minutes – Ignite Phoenix Video

Earlier tonight I presented a five-minute speech to 500 people at the Ignite Phoenix event. The topic of my talk was “Mastering the Pomodoro Technique in 5 Minutes.” The Pomodoro Technique is… Read More

Simplify the Message

One of the hardest things for entrepreneurs to tackle is the definition of their core business “positioning.” Positioning is known by many names – your focus, your marketing strategy, your elevator pitch,… Read More