How Your Startup can be More Credible and Less Crazy-looking

Have you ever delivered a great sales pitch to an ideal buyer but they didn’t call you back? Or made a great presentation about your new business idea but the audience didn’t… Read More

Timeless Marketing Lessons from the 2016 Presidential Election

The political process is a marketing game. The marketing game is about getting enough people to take action to support your goals. The marketing game is not about being right, having a… Read More

The 7 Telltale Signs You Have Strategic Problems That Limit Your Growth

When I help CEOs with their growth challenges, I first list of all the problems they face. Then I divide these issues into two buckets – tactical and strategic. Tactical issues exist… Read More

The 7 Marketing Strategy Questions for Entrepreneurs

David Hewlett, co-founder of Hewlett-Packard, used to say this: “Marketing is too important to leave to the marketing department.” He knew the strategic questions that drive great marketing execution are the same questions at… Read More

How to Hire the Right Marketing Leader for Your Startup

Every week, a CEO or business owner asks me if I know any great marketing leaders who could join their company to help them grow faster. I know a lot of great… Read More

The Five Epiphanies – The Proven Path to Growing your Startup

I met with two founders of a local startup software company last week. After learning about their history and current situation, we started to dig in on their big question, “How can we grow faster?”… Read More

The Real Marketing Problem for Startups – Low “Signal Strength”

It’s pretty cool to be a startup these days. We see headlines every day about massive success stories like Uber, Snapchat, Facebook and other big companies that started small, had explosive growth and changed… Read More

Focus on ‘Million Dollar Problems’ to Grow Your Startup Faster

Your startup has built a software product that has “cool features” that actually work. That’s a big milestone for every startup. The thing actually works! Your customers talk about your product’s features by name… Read More

The Myth of “Chinese Math” is Fatal for Entrepreneurs

Have you heard of “Chinese math?” It goes like this: “If we sell to 1% of all people in China, we’ll have 10 million customers.” In most startup pitch decks, it’s “If we sell just… Read More

Sports Authority Closing All 450 Stores – 3 Lessons for Every Business

This week, Sports Authority, one of the largest “big box” sporting goods retailers in the U.S., announced they are closing all 450 stores, selling their inventory and shutting down. Dozens of other public… Read More