Long Lines Are Great Marketing In Action

Every business wants a long line of potential buyers ready to purchase (or ready to talk to a salesperson about buying). I take note when I see a long line of eager… Read More

5 Startup Lessons Learned from Creating “Gregslist”

Six months ago I published “Gregslist” of Arizona software companies on my website, greghead.com. It started as my personal list of local software companies, built as I reached out to founders and… Read More

Timeless Marketing Lessons from the 2016 Presidential Election

The political process is a marketing game. The marketing game is about getting enough people to take action to support your goals. The marketing game is not about being right, having a… Read More

The 7 Telltale Signs You Have Strategic Problems That Limit Your Growth

When I help CEOs with their growth challenges, I first list of all the problems they face. Then I divide these issues into two buckets – tactical and strategic. Tactical issues exist… Read More

The 7 Marketing Strategy Questions for Entrepreneurs

David Hewlett, co-founder of Hewlett-Packard, used to say this: “Marketing is too important to leave to the marketing department.” He knew the strategic questions that drive great marketing execution are the same questions at… Read More

How to Hire the Right Marketing Leader for Your Startup

Every week, a CEO or business owner asks me if I know any great marketing leaders who could join their company to help them grow faster. I know a lot of great… Read More

Focus on ‘Million Dollar Problems’ to Grow Your Startup Faster

Your startup has built a software product that has “cool features” that actually work. That’s a big milestone for every startup. The thing actually works! Your customers talk about your product’s features by name… Read More

The Myth of “Chinese Math” is Fatal for Entrepreneurs

Have you heard of “Chinese math?” It goes like this: “If we sell to 1% of all people in China, we’ll have 10 million customers.” In most startup pitch decks, it’s “If we sell just… Read More

Sports Authority Closing All 450 Stores – 3 Lessons for Every Business

This week, Sports Authority, one of the largest “big box” sporting goods retailers in the U.S., announced they are closing all 450 stores, selling their inventory and shutting down. Dozens of other public… Read More

Startup Founders Need to Play the Category Game to Grow Big

Tech startups and innovative businesses are out to create new industries, or at least put new twists on established industries. This creates a challenge for these entrepreneurs. Most are not prepared to answer the question, “What… Read More